What Is Flippa?

Flippa is a global marketplace to buy and sell online businesses—from 500blogsto
500blogsto5M SaaS startups. Think of it as a digital real estate agent for e-commerce stores, apps, and domains. No auction paddles required.

Ideal for:

• Investors seeking cash-flowing assets

• Entrepreneurs avoiding the “start from scratch” grind

• Side hustlers flipping niche sites

• Founders exiting quietly (no “Going Out of Business” signs needed)

6 Reasons Flippa Dominates the Online Business Trade

• Diverse Inventory

  Browse 5,000+ listings: Amazon FBA stores, affiliate sites, apps, even TikTok accounts. Example: A buyer snagged a

• 20k/monthSEOtoolSaaSfor

• 20k/monthSEOtoolSaaSfor450k—now valued at $2M .

• Escrow Protection

  Payments are held in escrow until assets transfer. No “I-sent-the-money-now-they-ghosted” nightmares.

• Valuation Tool

  Get instant estimates using revenue multiples. A blog earning

• 1k/monthmightsellfor

• 1k/monthmightsellfor30k (30x profit). Pro tip: Filter by “Verified Google Analytics” to avoid fluff .

• Due Diligence Reports

  Access traffic, revenue, and expense histories. One buyer avoided a “profitable” dropshipping store leaking $2k/month on returns .

• Auction & “Buy It Now” Options

  Bid on hidden gems or grab a turnkey business instantly. Hot deal: A Shopify store sold for $127k in 48 hours via “Buy It Now” .

• Broker Assistance

  Premium listings include expert brokers. They’ll handle NDAs, migrations, and even negotiate for you.

User Experience: Part eBay, Part Wall Street

Interface: Clean but data-dense. Search filters include niche, revenue, age, and platform (Shopify, WordPress, etc.). The “Watchlist” feature lets you stalk listings like a Black Friday deal.

Learning Curve: Moderate. Newbies might drown in terms like “seller discretionary earnings” or “asset migration.” Use Flippa’s glossary—it’s a lifesaver .

Accessibility: Fully browser-based. Mobile works, but crunching numbers on a tiny screen? Not ideal.

Pricing: Where’s the Catch?

• Plan

• Basic

• Professional

• Success Fee

Worth it? For sellers, yes. Brokers often fetch 10–30% higher sale prices . Buyers pay nada—unless you count gray hairs from bidding wars.

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Brutally Honest Pros & Cons

Pros:

• Largest inventory of vetted online businesses .

• Transparent seller metrics (traffic, revenue, expenses).

• Escrow secures both parties.

• Active community forums for advice.

• No upfront fees for buyers.

Cons:

• High success fees (up to 15%).

• Scams exist (always verify claims).

• Overwhelming for first-time buyers.

Who Should (and Shouldn’t) Dive In

Perfect for:

• Investors with $10k+ to deploy

• SaaS founders seeking acquisition

• Bloggers ready to monetize years of work

• Quick flippers (buy low, optimize, relist high)

Skip it if:

• You’ve got under $1k to spend (stick to Fiverr gigs).

• You want a “passive” business (spoiler: they don’t exist).

• Due diligence makes you snooze.

Flippa vs. Competitors

• Platform

• Flippa

• Empire Flippers

• Shopify Exchange

Why Flippa wins: Unmatched variety + auction thrill.

Setup Guide: How to Buy/Sell in 3 Days

For Sellers:

• Prep Docs: 12 months of financials, traffic proof, operations manual.

• List: Choose auction or fixed price. Price at 25–40x monthly profit.

• Promote: Share on Flippa’s marketplace and LinkedIn.

For Buyers:

• Filter: Set min/max revenue, niche, and platform.

• Vet: Request Google Analytics access, interview the seller.

• Bid: Don’t get emotional—set a max and stick to it.

Pro tip: Use Flippa’s “Due Diligence Checklist” to avoid lemon deals .